Web Design

Your Website Converts Less Than 2%. Fix That.

A website is not a branding expense. It is a conversion machine that either works or does not. Most do not.

average website conversion rate — meaning 98% of visitors leave without contacting you

Your website looks decent, but visitors leave without contacting you. It's a digital brochure, not a sales tool.

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The Problem

Your site looks good. It just does not convert.

Designers win awards for beautiful sites. Users leave them without contacting you. Your site may be visually impressive, mobile-responsive, and rank on Google. But none of that matters if a visitor lands on your homepage and within 10 seconds has already decided you are not the right fit.

The problem is not aesthetics. It is clarity. A prospect should know within 5 seconds if they are in the right place and what to do next. Most SMB homepages try to be for everyone — which means they convert no one. The visitor bounces. You lose the lead.

Your website looks decent, but visitors leave without contacting you. It's a digital brochure, not a sales tool.

55%

of visitors spend fewer than 15 seconds on a homepage before deciding to leave

Nielsen Norman Group

Our Approach

Conversion-First Build

Every design decision is evaluated against one question: Does this make a visitor more likely to contact us? Not: Does this look good? Not: Is this on trend? Only: Does this convert?

Audit Conversion Barriers

Review your existing site for friction: vague CTAs, message misalignment, above-fold clarity, mobile experience, form friction, missing trust signals (reviews, badges, testimonials), page speed.

Map Message to Journey

What does each type of visitor need to see to move forward? A new prospect sees a different path than someone familiar with your work. We map messaging and CTAs to visitor stage.

Wireframe with CTA Logic

Before design, we wireframe every page with CTA placement, trust signals, and friction reduction. The wireframe proves the conversion logic before we invest in visual design.

Design and Build

High-fidelity design + development. Copy written to convert. Mobile-first build. Every page is a funnel. Every section has a purpose.

Post-Launch A/B Testing

Launch with a baseline conversion rate. Then systematically test headline variants, CTA colors, form length, and testimonial placement. Conversion rates improve 15-30% in the first 60 days from testing alone.

How We Engage

Find the Right Fit

Three ways to work with us — choose the scope that matches where you are.

Conversion Audit

2-3 weeks

Businesses with an existing site that is not converting.

Deep audit of conversion barriers (CTA placement, messaging, friction)
Mobile experience review
Competitor conversion benchmark
Prioritized fix list (ranked by impact)
Detailed report with implementation roadmap

Conversion Rebuild

8-10 weeks

Businesses ready for a full redesign with conversion focus.

Complete site redesign (5-10 pages)
Copywriting for every page
CTA strategy and placement framework
Lead magnet setup (if applicable)
Form integration to CRM
30-day post-launch optimization support

Growth Site

Ongoing — 3-month minimum

Agencies and high-growth businesses driving paid traffic with high LTV customers.

Conversion rebuild + ongoing optimization
A/B testing (3-4 tests per month)
Campaign landing page builds
Conversion rate reporting (monthly)
Quarterly strategic reviews

What We See Every Time

3 Things That Hold Web Design Back

These are not edge cases. We see all three in almost every engagement.

The Homepage is Doing Too Many Jobs

Most homepages try to speak to everyone: prospects, customers, partners, investors. The result is a muddled message. The prospect should know within 5 seconds if they are in the right place. If the homepage has to explain five things, the prospect leaves before seeing number two. The strongest homepages narrow ruthlessly. One clear outcome. One audience.

CTAs Are Buried, Generic, or Both

"Contact Us" at the bottom of a page is not a call to action. It is a exit sign. The strongest CTAs are specific and outcome-oriented. "Schedule a Free Consultation" converts 5x better than "Contact." Buttons above the fold convert more visitors than buttons hidden at the bottom. A site with 3 clear CTAs outperforms a site with 10 vague ones.

Mobile is Where Buyers Decide — and You Built for Desktop

Over 60% of local service searches happen on mobile. A desktop-first site that is "made responsive" is not the same as a mobile-first site. Mobile-first means the mobile experience is optimized for conversion, not just readable. Buttons are tap-friendly. Forms are 3 fields, not 9. Copy is scannable. The mobile version often converts better than the desktop version when built properly.

Client Results

What This Service Is Built to Deliver

Case study for this service is being finalized. Book a consultation to hear about client outcomes directly.

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Your Deliverable

What You Get at the End

Concrete artifacts you own and can act on immediately.

Conversion-Optimized Website — 5-10 pages, mobile-first, designed for a specific visitor outcome.

Page-by-Page CTA Map — Each page with defined conversion goal and CTA placement.

Core Web Vitals Report — Speed and Google performance metrics meeting all thresholds.

Lead Capture Setup — Forms integrated to your CRM with lead routing configured.

90-Day Conversion Baseline — Initial conversion rate documented to measure improvement from testing.

Sample Deliverable

Action Items

Timeline

Web Design · On10 Solutions

Common Questions

Before You Start

Answers to what prospects ask us most before booking.

How long does a full rebuild take?

End-to-end rebuild (audit through launch) takes 8-10 weeks. Discovery and design take 4-5 weeks. Development takes 3-4 weeks. Testing and launch take 1-2 weeks. Timeline depends on page count and complexity.

Will we own the site, or is it locked into your platform?

You own the site completely. We build on Webflow, WordPress, or Next.js (your choice). All assets, copy, and design files are yours. No vendor lock-in. You can maintain it yourself, hire another agency, or keep us on retainer.

Do you write the copy, or do we provide it?

We write the conversion-focused copy. We interview you and your team to understand your value prop, then we position and write it for conversion. You have final approval. Some clients prefer to write it themselves — we are happy to review and optimize.

What CMS do you use? Can we update it ourselves?

We typically build on Webflow or WordPress because both are client-friendly. You can make simple updates (text, images) easily. Complex changes (layout, form logic) might need a developer, but that is true of most platforms. We build with maintainability in mind.

How do you measure whether the new site is actually converting better?

We establish a baseline conversion rate in the first 30 days post-launch. Then we track weekly for 90 days and report monthly. Conversion rate, lead volume, form completion rate, and mobile vs. desktop performance are all tracked.

Does the site include SEO optimization?

Yes. SEO fundamentals are built in: clean URL structure, meta tags, heading hierarchy, image optimization, page speed. We are not doing content marketing or link building, but the foundation for SEO is there.

What does ongoing support look like after launch?

First 30 days are free (launch support + small bug fixes). After that, retainer options include maintenance (hosting, security, updates), A/B testing and optimization, or ongoing traffic generation.

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