Email Marketing

Your Pipeline Is Not Leaking. It Is In Someone Else's Inbox.

A lead that is not nurtured does not disappear. It goes to whoever follows up. That is usually your competitor.

8

average number of touchpoints before a B2B purchase decision

You know follow-up is crucial, but you're too busy running your business to nurture every lead. They go cold. You lose deals.

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The Problem

You follow up once. Your competitor follows up eight times.

A lead requests information. You send one email. If they do not respond, you mark them cold and move on. Your competitor sends a 5-email sequence over 30 days. On the fifth email, when the prospect is ready to move forward, they think of your competitor first because the competitor is the one who stayed in touch.

Most SMBs manage 1-2 follow-up touches. Data consistently shows the highest-converting follow-up emails happen in the 8-14 day window — after most businesses have already given up. You are not being aggressive. You are matching the actual buyer behavior.

You know follow-up is crucial, but you're too busy running your business to nurture every lead. They go cold. You lose deals.

50%

of deals go to the vendor who follows up first (not necessarily the best vendor)

HubSpot

How We Engage

Find the Right Fit

Three ways to work with us — choose the scope that matches where you are.

Sequence Audit

2-3 weeks

Businesses with existing sequences that are not performing.

  • Audit of existing sequences (welcome, nurture, re-engagement)
  • Benchmark open and click-through rates against industry
  • Gap analysis (what is missing, what is not converting)
  • Unsubscribe analysis (where are people dropping off?)
  • Prioritized rewrite plan
Most Popular

Sequence Build

6-8 weeks

Businesses with no automation who need to start somewhere.

  • One complete automated sequence (welcome or lead nurture)
  • Copy for 5-7 emails
  • Segmentation logic and tagging in your CRM
  • Send cadence recommendations
  • A/B test variants (subject lines, CTA copy)
  • 30-day performance review

Full Program Build

12-16 weeks

Committed to email as a core revenue channel.

  • All sequences: welcome, lead nurture, re-engagement, post-purchase, referral ask
  • Complete copy for all sequences
  • CRM integration and lead routing
  • Segmentation strategy (behavioral, engagement, lead score)
  • Monthly performance reports and optimization
  • Quarterly strategy reviews
What We See Every Time

3 Things That Hold Email Marketing Back

These are not edge cases. We see all three in almost every engagement.

The Welcome Sequence is Invisible

Most businesses send a single "thanks for subscribing" email and call it done. The welcome window (first 7 days) has the highest open rates of any period. Not using it is the most costly email mistake. A 5-email welcome sequence converts 3-4x better than a single welcome email.

They Stop Following Up Too Early

The data is consistent: highest-converting follow-up emails land in the 8-14 day window. Most businesses give up at day 3. Persistence in email is not aggression — it is matching buyer behavior. Leads are not tired of hearing from you. They are busy.

Segmentation is Treated as Advanced When It Is Essential

Sending the same email to a hot lead ready to buy and a cold prospect who signed up for a free guide guarantees mediocre results for both. Basic segmentation (engagement score, lead source, signup page) doubles performance without complex tooling.

Client Results

What This Service Is Built to Deliver

Case study for this service is being finalized. Book a consultation to hear about client outcomes directly.

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Your Deliverable

What You Get at the End

Concrete artifacts you own and can act on immediately.

Automated Welcome Sequence — 5-7 emails over 7 days, designed to orient and engage new subscribers.
Lead Nurture Sequence — 5 emails over 30 days, structured to move prospects through decision stages.
Re-Engagement Campaign — Campaign template to resurrect cold leads.
Segmentation and Tagging Strategy — CRM tagging structure and rules for automatic sequence enrollment.
Monthly Performance Report — Template and baseline for tracking opens, clicks, conversions, and revenue attribution.
Unsubscribe Minimization Strategy — Documented practices to keep list health and engagement high.

Sample Deliverable

Action Items
Timeline

Email Marketing · On10 Solutions

Common Questions

Before You Start

Answers to what prospects ask us most before booking.

What email platform do you work with?
We integrate with HubSpot, ActiveCampaign, ConvertKit, and Mailchimp. Most platforms support automated sequences. We work with whatever you have or recommend a platform if you are starting from scratch.
Do you write the email copy, or do we?
We write it. We interview your team to understand the value prop and buyer pain points, then we draft sequences. You review and approve. Some clients prefer to write — we provide the framework and optimize the copy.
How do you ensure emails do not land in spam?
We optimize: list hygiene (remove invalid addresses), authentication (SPF, DKIM, DMARC), relevance and engagement (send to interested subscribers, avoid trigger words), frequency (do not overwhelm). Spam complaints are monitored and addressed.
What is a realistic open rate to expect?
Industry average is 15-25% for cold email, 30-40% for warm lists (existing customers). Our sequences typically land in the 35-50% range because we optimize subject lines and send cadence. We focus on engagement rate (click-through + response), not just opens.
How do you integrate email sequences with our CRM?
Most modern CRMs have built-in email or integrate with a tool like Zapier. We set up automation so leads are tagged by behavior (opened, clicked, replied), enrolled in sequences automatically, and tracked to revenue. No manual work.
How do we know which emails are actually driving revenue?
We attribute revenue to email by tracking which prospects in the sequence became customers. CRM integration allows us to say "this nurture sequence generated $X in revenue." Not all revenue is traceable (referrals, word-of-mouth), but sequence attribution is measurable.
What is the difference between a newsletter and a nurture sequence?
A newsletter is periodic (weekly or monthly) content sent to a broad list. A sequence is a specific campaign with a goal (nurture a lead, re-engage a customer, ask for referral). Sequences convert better because they are targeted. Most businesses need both.
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Stop Struggling, Start Scaling

Ready to stop losing leads in your inbox?

Book a free 30-minute consultation. No pitch, no pressure — just a direct conversation about where you are and whether we can help.

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