Digital Marketing

You're Buying Data. We'll Prove It.

Most businesses are not under-marketed. They are under-tracked. We build the measurement system first.

4.2x

average return on managed ad spend — tracked to attribution

Spending thousands on ads but can't trace a single sale back to them? Tired of "brand awareness" with nothing to show?

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4.2x

average return on managed ad spend — tracked to attribution

The Problem

Your ad budget is running because stopping it feels risky.

You are spending money on ads without knowing which campaign, which keyword, or which audience converts. Campaign performance reports look good on the surface, but you cannot connect a single dollar to a single customer. The result: a budget that keeps running on faith, not evidence.

Every quarter, you wonder if the money is working. Every year, the budget grows slightly because stopping it feels riskier than doubling down. You are not buying ads. You are buying data — and you do not have the infrastructure to see it.

Spending thousands on ads but can't trace a single sale back to them? Tired of "brand awareness" with nothing to show?

38%

of marketers say proving ROI attribution is their #1 analytics challenge

Ruler Analytics Marketing Attribution Research, 2025

Our Approach

The Attribution-First Approach

Before campaigns launch, the infrastructure to measure them must exist. Most agencies launch paid campaigns and hope the tracking is correct. We reverse that. Build the measurement system first. Then turn on campaigns. Every dollar is evaluated against a baseline.

Instrument Every Touchpoint

Connect Google Tag Manager, call tracking, form analytics, and CRM source attribution. Every conversion has a source. Form fills, phone calls, chat inquiries, booked appointments — all tracked back to the campaign that started the conversation.

Establish Baseline

Run 4 weeks of organic traffic (no paid campaigns) to establish a conversion baseline. What is your natural lead volume and conversion rate without any paid spend? This baseline is your control group.

Launch Campaigns Against Measured Baselines

Only after the baseline is established do we turn on paid campaigns. Every metric is compared to the baseline. No more guessing about campaign ROI. You see it weekly, measured to the dollar.

How We Engage

Find the Right Fit

Three ways to work with us — choose the scope that matches where you are.

Marketing Diagnostic

2 weeks

Businesses that want to know whether their current spend is working.

Audit of current ad spend and performance
Tracking infrastructure assessment
Real CPA (cost per acquisition) calculated
Budget leakage identification
Prioritized fix list (standalone deliverable)

Launch Package

90 days

Businesses starting paid marketing or rebuilding after a failed agency relationship.

Full tracking instrumentation setup
4-week baseline establishment
2-3 campaign channels launched (search, social, retargeting)
Weekly performance reports against baseline
Landing page setup (if needed)
30-day post-launch optimization

Performance Retainer

Ongoing — monthly

Businesses spending $3K+/month and committing to ongoing optimization.

Continuous ad management and optimization
Ad creative and copy production
Weekly performance monitoring
Monthly strategy session
Landing page A/B testing
Quarterly attribution reporting

What We See Every Time

3 Things That Hold Digital Marketing Back

These are not edge cases. We see all three in almost every engagement.

The Tracking Setup is Broken

UTM parameters are missing or wrong. Phone calls are untracked. Form-fill attribution is pointing at the wrong source. The budget is not wasted — visibility is. We audit every engagement with 10 businesses, and 9 have broken tracking infrastructure. You fix tracking, performance clarity improves immediately.

Broad Targeting Feels Safer but Costs More

SMBs default to broad geographic targeting because "more people = more chances." The math reverses: narrower, higher-intent audiences convert at 3–5x the rate. Spend $500 reaching 5,000 broad-match people (1 conversion) or $500 reaching 500 high-intent people in your service area (4-5 conversions). Narrow wins on every metric.

The Landing Page is the Actual Bottleneck

A great ad directing traffic to a generic homepage is a failure. The page the visitor lands on does more work than the ad that got them there. Most SMBs only optimize the ad, not the page. You will see campaign ROI improvements of 40-60% by fixing the landing page experience before you adjust the ad creative.

Client Results

What This Service Is Built to Deliver

Case study for this service is being finalized. Book a consultation to hear about client outcomes directly.

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Your Deliverable

What You Get at the End

Concrete artifacts you own and can act on immediately.

Attribution Infrastructure — Google Tag Manager, call tracking, CRM source mapping, and form analytics — all integrated.

Performance Dashboard — Live campaign dashboard updated weekly showing ROAS, CPL, and CPA by channel.

Channel Scorecard — Each marketing channel compared across performance metrics.

Audience Research Report — Ideal customer profile by channel and recommended targeting parameters.

Monthly Optimization Log — Documentation of what we tested and what we learned.

Sample Deliverable

Action Items

Timeline

Digital Marketing · On10 Solutions

Common Questions

Before You Start

Answers to what prospects ask us most before booking.

How do you track calls and not just form fills?

We use dynamic phone numbers that change based on the traffic source (ad, organic, email, etc.). When someone calls, we log the number that appeared on your site to the UTM parameters tied to that visitor. Call tracking software integrates with your CRM to create a complete picture.

How long before we see results from SEO vs. paid?

Paid campaigns show results in weeks (you see leads immediately). SEO takes 3-6 months for initial rankings and 6-12 months for meaningful volume. Start paid while SEO is building. They are complementary, not either-or.

Do you handle creative (ads, copy, images)?

Yes. Copy and basic creative are included in our performance retainer. Video and complex design are available as add-ons. The best campaign performance comes from continuous creative testing, not one perfect ad.

What's a realistic budget to start seeing meaningful data?

$2K–$3K per month for 30 days gives you a statistically meaningful sample. Niche B2B might need $3K–$5K. Service businesses in competitive markets might need $5K+. Below $2K, budget constraints limit testing more than intent.

How do you report results — and how often?

Weekly performance updates via dashboard (ROAS, leads, CPA, spend). Monthly written strategic review (what worked, what to test, what to pause). Quarterly deep-dive with leadership team.

Will you work alongside our in-house team?

Yes. We collaborate with your marketing or sales team. You maintain account ownership. We manage daily optimization and reporting. This hybrid model prevents us from becoming a silo.

What happens if a campaign isn't performing?

We pause it and allocate that budget to the next best hypothesis. We do not throw good money after bad. If a channel underperforms for two consecutive weeks, we test either a creative change or audience change. If it still underperforms, we kill it.

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