Rank for the Keywords That Actually Convert
SEO is not about gaming Google. It is about being the most useful answer to the question your buyer is already asking.
40%
of small business websites have zero organic traffic from search
Your competitors show up on Google's first page. You're buried on page 3 where no one ever looks.
You are invisible for the keywords that matter most.
Agencies focus on high-volume keywords that look good in reports. You rank for "how plumbing works" (10K searches/month, zero intent to hire). You are invisible for "emergency plumber near me" (100 searches/month, buyer ready to pay). SEO is not about traffic volume. It is about buyer-intent traffic that converts.
Most SEO is broken because it optimizes for search volume, not search intent. The traditional playbook is to rank for big keywords that drive big numbers. But the business value sits in smaller, higher-intent keywords. You need a buyer-first keyword architecture.
Your competitors show up on Google's first page. You're buried on page 3 where no one ever looks.
95%
of keywords that SMBs rank for drive zero conversions
Buyer-First Keyword Architecture
Instead of optimizing for volume, we build a keyword strategy around buyer stage and purchase intent. Three tiers of keywords, each serving a different stage of the buyer journey.
Map Transaction Keywords
Identify search terms where someone in Tampa is actively looking to hire or buy your service right now. "Plumber near me." "Best dentist [neighborhood]." "Accounting firm hiring." These are the high-intent, lower-volume keywords that convert. Rank for these first.
Layer Problem-Aware Keywords
Secondary tier: someone who knows they have the problem and is researching options. "How to fix a leaking pipe." "Why choose a Roth IRA." These attract prospects earlier in the journey.
Build Authority Content
Foundational content that establishes topical authority. Comprehensive guides, case studies, industry analysis. This content ranks for smaller, informational keywords and builds authority for the transaction keywords.
Find the Right Fit
Three ways to work with us — choose the scope that matches where you are.
SEO Audit
Businesses wanting to understand their SEO gap and priority fixes.- Technical SEO audit (crawlability, indexation, Core Web Vitals)
- Keyword gap analysis (what you rank for vs. what you should)
- Competitor backlink profile
- Google Business Profile optimization scorecard
- 10 highest-priority technical fixes
- 20 highest-priority keywords (likely conversion)
SEO Sprint
Businesses ready to implement audit findings in 90 days.- Technical fixes implementation
- On-page optimization for priority pages
- Local citation cleanup and building
- Google Business Profile full optimization
- Ranking tracker setup and baseline
- Monthly progress reports
Authority Retainer
Competitive categories where ranking requires sustained effort and content.- Monthly content production (2-4 pieces)
- Link acquisition and relationship building
- Ranking tracking and monthly reports
- Technical SEO maintenance
- AI search optimization (ChatGPT, Perplexity, Google Overviews)
- Quarterly strategy sessions
3 Things That Hold SEO & Analytics Back
They Target Keywords Nobody Buys From
High-volume informational keywords look great in reports but drive visitors who will never convert. A plumber ranking #1 for "how plumbing works" gets no calls. The high-volume keyword is a vanity metric. Real SEO value sits in transaction-intent keywords that are lower volume but higher intent.
Their Google Business Profile is Doing Nothing
Most local businesses have a GBP but have not optimized it. No service categories selected. No Q&A answered. No posts. Stale photos. GBP is the highest-ROI local SEO lever and the most neglected. Optimizing the GBP alone increases local search visibility 30-50%.
They Have No Strategy for AI Search
ChatGPT and Perplexity are increasingly the first stop for "best [service] in Tampa" queries. Traditional SEO (ranking on Google Search) gets you zero visibility in these AI answers. To be cited in LLM responses requires authority content and structured data, not on-page tags. Most businesses have zero AI search strategy.
Tampa Bay Business. Measurable Outcome.
Challenge
Invisible on Google for non-branded searches (only ranking for the practice name). No strategy for local SEO. New patient inquiries all came from referrals and insurance company directories.
Approach
SEO Audit identified 14 high-intent local keywords with zero optimization. 90-day sprint: on-page optimization for core service pages, comprehensive GBP overhaul (photos, service categories, Q&A), local citation building. Ranking tracker installed to measure progress.
Outcome
Within 6 months, ranking in top 3 for 9 of 14 target terms. New patient inquiries from organic search increased 40%. The practice attracted higher-quality referrals (local search visitors were more qualified than random referral partners).
What You Get at the End
Concrete artifacts you own and can act on immediately.
- Technical SEO Audit Report — Ranked by impact with clear remediation steps.
- Buyer-Intent Keyword Map — 20-50 priority target keywords organized by buyer stage.
- On-Page Optimization — Title tags, meta descriptions, and heading hierarchy optimized for priority keywords.
- Google Business Profile Setup — Complete optimization with photos, categories, and Q&A framework.
- Monthly Ranking Dashboard — Live tracker showing keyword positions, traffic volume, and historical trends.
- AI Search Visibility Report — Audit of visibility in ChatGPT, Perplexity, and Google AI Overviews.
Sample Deliverable
SEO & Analytics · On10 Solutions
Before You Start
Answers to what prospects ask us most before booking.
Related Services
Businesses that use this service often combine it with these for maximum impact.
Ready to Rank for the Keywords That Actually Convert?
Book a free 30-minute consultation. No pitch, no pressure — just a direct conversation about where you are and whether we can help.
Book a Free Consultation