SEO & Analytics

Rank for the Keywords That Actually Convert

SEO is not about gaming Google. It is about being the most useful answer to the question your buyer is already asking.

40%

of small business websites have zero organic traffic from search

Your competitors show up on Google's first page. You're buried on page 3 where no one ever looks.

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24/7 AI Coverage

The Problem

You are invisible for the keywords that matter most.

Agencies focus on high-volume keywords that look good in reports. You rank for "how plumbing works" (10K searches/month, zero intent to hire). You are invisible for "emergency plumber near me" (100 searches/month, buyer ready to pay). SEO is not about traffic volume. It is about buyer-intent traffic that converts.

Most SEO is broken because it optimizes for search volume, not search intent. The traditional playbook is to rank for big keywords that drive big numbers. But the business value sits in smaller, higher-intent keywords. You need a buyer-first keyword architecture.

Your competitors show up on Google's first page. You're buried on page 3 where no one ever looks.

31.5%

of searches with AI Overviews end without a click — many keywords now rank but drive zero traffic

Semrush AI Overviews Study, 2025

Our Approach

Buyer-First Keyword Architecture

Instead of optimizing for volume, we build a keyword strategy around buyer stage and purchase intent. Three tiers of keywords, each serving a different stage of the buyer journey.

Map Transaction Keywords

Identify search terms where someone in your market is actively looking to hire or buy your service right now. "Plumber near me." "Best dentist [neighborhood]." "Accounting firm hiring." These are the high-intent, lower-volume keywords that convert. Rank for these first.

Layer Problem-Aware Keywords

Secondary tier: someone who knows they have the problem and is researching options. "How to fix a leaking pipe." "Why choose a Roth IRA." These attract prospects earlier in the journey.

Build Authority Content

Foundational content that establishes topical authority. Comprehensive guides, case studies, industry analysis. This content ranks for smaller, informational keywords and builds authority for the transaction keywords.

How We Engage

Find the Right Fit

Three ways to work with us — choose the scope that matches where you are.

SEO Audit

2-3 weeks

Businesses wanting to understand their SEO gap and priority fixes.

Technical SEO audit (crawlability, indexation, Core Web Vitals)
Keyword gap analysis (what you rank for vs. what you should)
Competitor backlink profile
Google Business Profile optimization scorecard
10 highest-priority technical fixes
20 highest-priority keywords (likely conversion)

SEO Sprint

90 days

Businesses ready to implement audit findings in 90 days.

Technical fixes implementation
On-page optimization for priority pages
Local citation cleanup and building
Google Business Profile full optimization
Ranking tracker setup and baseline
Monthly progress reports

Authority Retainer

Ongoing — monthly

Competitive categories where ranking requires sustained effort and content.

Monthly content production (2-4 pieces)
Link acquisition and relationship building
Ranking tracking and monthly reports
Technical SEO maintenance
AI search optimization (ChatGPT, Perplexity, Google Overviews)
Quarterly strategy sessions

What We See Every Time

3 Things That Hold SEO & Analytics Back

These are not edge cases. We see all three in almost every engagement.

They Target Keywords Nobody Buys From

High-volume informational keywords look great in reports but drive visitors who will never convert. A plumber ranking #1 for "how plumbing works" gets no calls. The high-volume keyword is a vanity metric. Real SEO value sits in transaction-intent keywords that are lower volume but higher intent.

Their Google Business Profile is Doing Nothing

Most local businesses have a GBP but have not optimized it. No service categories selected. No Q&A answered. No posts. Stale photos. GBP is the highest-ROI local SEO lever and the most neglected. Optimizing the GBP alone increases local search visibility 30-50%.

They Have No Strategy for AI Search

ChatGPT and Perplexity are increasingly the first stop for "best [service] near me" queries. Traditional SEO (ranking on Google Search) gets you zero visibility in these AI answers. To be cited in LLM responses requires authority content and structured data, not on-page tags. Most businesses have zero AI search strategy.

Client Results

What This Service Is Built to Deliver

Case study for this service is being finalized. Book a consultation to hear about client outcomes directly.

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Your Deliverable

What You Get at the End

Concrete artifacts you own and can act on immediately.

Technical SEO Audit Report — Ranked by impact with clear remediation steps.

Buyer-Intent Keyword Map — 20-50 priority target keywords organized by buyer stage.

On-Page Optimization — Title tags, meta descriptions, and heading hierarchy optimized for priority keywords.

Google Business Profile Setup — Complete optimization with photos, categories, and Q&A framework.

Monthly Ranking Dashboard — Live tracker showing keyword positions, traffic volume, and historical trends.

AI Search Visibility Report — Audit of visibility in ChatGPT, Perplexity, and Google AI Overviews.

Sample Deliverable

Action Items

Timeline

SEO & Analytics · On10 Solutions

Common Questions

Before You Start

Answers to what prospects ask us most before booking.

How long until we see results from SEO?

Technical fixes show results in 4-8 weeks. New keyword rankings take 2-6 months (depending on competition). Meaningful traffic increases take 3-6 months. SEO is not a sprint — it is a medium-distance race. But the first 30 days of technical optimization usually improve Core Web Vitals and user experience immediately.

What is the difference between local SEO and traditional SEO?

Local SEO targets keywords with geographic intent ("plumber near me") and emphasizes Google Business Profile, local citations, and location pages. Traditional SEO targets broader, non-geographic keywords. Most SMBs need local SEO. Larger brands serving multiple markets need both.

Do you guarantee rankings?

No ethical SEO agency guarantees rankings. Google changes its algorithm constantly. We guarantee effort, transparency, and strategy — but not outcomes. If someone guarantees position #1, they are either lying or buying paid ads and calling it SEO.

How do you measure success beyond rankings?

We track: organic traffic, keyword positions, conversion rate from organic traffic, and revenue attributed to organic. Ranking matters only because traffic follows. We focus on the metrics that actually move the business.

What is "AI search optimization" and do I need it?

AI search optimization positions your business to be cited in ChatGPT and Perplexity answers. Requires authority content (deep, comprehensive articles) and structured data. If your market is competitive and early-adopters of AI search matter to your business, yes. If you are just getting found on Google, do that first.

Will you write the content, or do we?

We can write it, or you can. We recommend we handle the content — we know the keyword intent and can structure it for conversion. You approve and provide client data.

What happens to our rankings if we stop the retainer?

Rankings decline gradually (3-6 months) if the site is static. Competitors do not stand still. If we are actively building content and links, stopping means you stop gaining relative advantage. Technical improvements we made persist.

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