Got Questions? We Have Answers
Find answers to common questions about business consulting, digital marketing, SEO, web design, and AI automation. Can't find what you're looking for? Contact us directly.
Getting Started
How do I know if my business needs a consultant?
Consider hiring a consultant if you're experiencing stalled growth, operational inefficiencies, declining profits, difficulty competing, or feeling overwhelmed as a business owner. A good consultant helps you see blind spots and provides proven strategies to overcome challenges. On10 Solutions offers a free discovery call to assess if consulting is right for you.
What should I prepare before hiring a marketing agency?
Before engaging an agency, know your budget range, define your goals (leads, sales, awareness), understand your target customer, have access to your website and social accounts, and gather any past marketing data. This helps the agency create a focused strategy from day one.
How do I choose between different marketing agencies in Tampa?
Look for proven results in your industry, transparent pricing, clear communication style, and local market expertise. Ask for case studies, check reviews, and schedule consultations with your top 2-3 choices. The right agency should understand your business goals and explain their strategy clearly.
Is it better to hire in-house marketing staff or use an agency?
Agencies are typically more cost-effective for small-to-mid businesses because you get a full team of specialists for less than one full-time hire. In-house makes sense when you need 40+ hours weekly of dedicated marketing work and can afford multiple specialists. Most Tampa businesses under $5M revenue benefit from agency partnerships.
What questions should I ask a business consultant before hiring them?
Ask about their experience in your industry, specific results they've achieved for similar businesses, their process and methodology, how they measure success, communication frequency, and what happens if you don't see results. A good consultant welcomes these questions.
Pricing & Investment
How much should a small business spend on marketing?
The SBA recommends 7-8% of gross revenue for established businesses and up to 12-20% for growth-focused or newer companies. For a Tampa business doing $500K annually, that's $35K-$100K per year in marketing. Start with what you can sustain for 6+ months to see real results.
Why is digital marketing so expensive?
Quality digital marketing requires skilled strategists, content creators, designers, and analysts—plus tools that cost $500-$2,000/month. Cheap marketing often wastes money on tactics that don't convert. The real question is ROI: our clients typically see 3-5x return on their marketing investment.
What's the minimum budget to see results from SEO?
For local Tampa businesses, meaningful SEO results typically require $1,500-$2,500/month minimum. Below this, you'll see slow or no progress because SEO requires ongoing content, technical optimization, and link building. Businesses in competitive industries may need $3,000-$5,000+/month.
Are cheap website builders like Wix good enough for my business?
DIY builders work for hobby sites or very simple businesses. For serious businesses, limitations include poor SEO capabilities, slow speeds, limited customization, and looking like every other template site. A professional website typically pays for itself through better conversion rates and search rankings.
How do I calculate ROI on business consulting?
Track specific improvements: revenue growth, cost savings, time saved, problems solved, and new opportunities captured. Good consulting should deliver 3-10x ROI. For example, if you invest $10,000 and implement strategies that increase revenue by $50,000, that's 5x ROI.
Business Consulting
How do I find a good business consultant in Tampa?
Look for a consultant with proven experience in your industry, verifiable client results, and a clear methodology. On10 Solutions has 20+ years of experience helping Tampa Bay businesses grow, with 500+ clients served and a 4.9/5 rating. Schedule a free discovery call to see if we're the right fit.
What does a business consultant do for small businesses?
A business consultant helps identify growth opportunities, solve operational challenges, and develop strategic plans. Services typically include business strategy development, process improvement, financial analysis, marketing guidance, and leadership coaching. We focus on actionable strategies that deliver measurable ROI.
How much does business consulting cost in Tampa?
Business consulting in Tampa typically ranges from $200-$500 per hour or $2,000-$10,000 monthly for ongoing engagements. Pricing depends on project scope, consultant experience, and engagement type. On10 Solutions offers flexible packages starting with a free consultation to understand your needs.
What's the difference between business consulting and business coaching?
Business consulting focuses on solving specific problems and implementing solutions, while coaching emphasizes personal development and accountability. Consultants often do the work with you, while coaches guide you to do the work yourself. On10 Solutions offers both approaches depending on your needs.
How long does it take to see results from business consulting?
Quick wins can be achieved in 30-60 days, while significant business transformation typically takes 6-12 months. The timeline depends on your starting point, goals, and commitment to implementing recommendations. We create 90-day action plans with clear milestones.
Digital Marketing
What is digital marketing and how can it help my Tampa business?
Digital marketing encompasses all online marketing efforts including SEO, social media, email marketing, paid advertising, and content marketing. For Tampa businesses, it helps you reach local customers actively searching for your services, build brand awareness, and generate qualified leads 24/7.
How much should I budget for digital marketing in Tampa?
Tampa small businesses typically invest $2,000-$10,000 monthly in digital marketing. This includes strategy, execution, and management across multiple channels. The right budget depends on your industry, competition, and growth goals. We recommend starting with the channels that will have the biggest impact for your business.
How do I measure ROI on digital marketing?
Track key metrics including cost per lead, cost per acquisition, customer lifetime value, and return on ad spend. Use tools like Google Analytics, call tracking, and CRM integration to attribute revenue to specific campaigns. On10 Solutions provides monthly reports showing exactly where your marketing dollars are going.
What digital marketing channels work best for local businesses?
For Tampa Bay local businesses, Google Business Profile optimization, local SEO, and Google Ads typically deliver the fastest results. Social media and email marketing build long-term relationships. The best mix depends on your industry—restaurants do well on social media, while B2B services often see better results from LinkedIn and SEO.
How long does it take for digital marketing to work?
Paid advertising can generate leads within days. SEO typically shows results in 3-6 months. Social media engagement builds over 2-3 months. A comprehensive strategy combining multiple channels provides both quick wins and sustainable long-term growth.
SEO & Search Marketing
How much does SEO cost in Tampa?
SEO services in Tampa typically range from $1,500-$5,000 per month for local businesses. Pricing depends on your market competitiveness, current website condition, and goals. Enterprise and multi-location businesses may invest $5,000-$15,000+ monthly. On10 Solutions offers packages starting at $2,000/month.
How long does SEO take to show results?
Most Tampa businesses see measurable improvements within 3-4 months, with significant results in 6-12 months. Factors affecting timeline include website age, competition level, and content quality. We provide monthly progress reports so you can track improvements from day one.
What is local SEO and why does it matter for Tampa businesses?
Local SEO optimizes your online presence to attract customers in your geographic area. It includes Google Business Profile optimization, local citations, location-specific keywords, and reviews. With 46% of Google searches having local intent, local SEO is critical for Tampa businesses serving local customers.
Can you guarantee first page rankings on Google?
No legitimate SEO company can guarantee specific rankings—Google's algorithm considers 200+ factors. However, we can guarantee a proven process, transparent reporting, and continuous optimization. Our clients typically achieve page 1 rankings for target keywords within 6-12 months.
What is AI search optimization?
AI search optimization ensures your business appears in AI-powered search results from ChatGPT, Google AI Mode, and Perplexity. This includes structured data markup, FAQ content, and conversational keyword targeting. With 35% of users now preferring AI chatbots for research, this is increasingly important.
Web Design
How much does a website cost in Tampa?
Tampa website costs range from $3,000-$10,000 for small business sites to $15,000-$50,000+ for complex custom solutions. Pricing depends on pages, features, and functionality required. On10 Solutions creates conversion-focused websites with transparent pricing and no hidden fees.
How long does it take to build a website?
A typical small business website takes 4-8 weeks from kickoff to launch. Complex sites with custom functionality may take 8-12 weeks. Timeline depends on content readiness, feedback turnaround, and project complexity. We provide a detailed timeline during project planning.
What makes a website convert visitors into customers?
Key conversion factors include fast loading speed, mobile responsiveness, clear calls-to-action, trust signals (reviews, testimonials), easy navigation, and compelling content. We design every element with conversion in mind, not just aesthetics.
Do I own my website after it's built?
Yes, you own all website content, design, and code. We provide full access to your hosting account and domain. You're never locked in—though most clients stay with us for ongoing support and optimization.
Does my business really need a new website?
If your website is over 3 years old, not mobile-responsive, loads slowly, or doesn't generate leads, it's likely hurting your business. We offer free website audits to identify specific issues and opportunities for improvement.
AI & Automation
What is business automation and how can it help my company?
Business automation uses technology to handle repetitive tasks like lead follow-up, appointment scheduling, email sequences, and customer service inquiries. It saves time, reduces errors, and allows you to scale operations without adding staff. Most businesses can save 20+ hours per week.
How much does business automation cost?
Basic automation solutions start at $500-$1,500 per month. Custom AI implementations range from $2,000-$10,000+ monthly. ROI is typically achieved within 60-90 days through time savings and increased efficiency. We focus on automations that pay for themselves.
What can AI chatbots do for my business?
AI chatbots can handle customer inquiries 24/7, qualify leads, schedule appointments, answer FAQs, and route complex issues to your team. They improve response times from hours to seconds and ensure no lead falls through the cracks.
Is AI automation right for small businesses?
Absolutely. Small businesses often benefit most from automation because it levels the playing field with larger competitors. Start with high-impact automations like lead response and appointment scheduling, then expand as you see results.
Will AI replace my employees?
AI automation is designed to augment your team, not replace it. It handles repetitive tasks so your employees can focus on high-value work that requires human judgment, creativity, and relationship building.
Working With On10 Solutions
What areas does On10 Solutions serve?
We serve businesses throughout Florida with a focus on the Tampa Bay area including Tampa, St. Petersburg, Clearwater, Brandon, Lakeland, Sarasota, Bradenton, Fort Myers, Naples, and surrounding communities. We also work with clients nationwide for consulting and digital services.
How do I get started with On10 Solutions?
Start with a free discovery consultation. We'll discuss your business challenges, goals, and how we might help. There's no pressure and no obligation—just a conversation to see if we're the right fit. Book online or call (813) 252-1961.
What industries do you specialize in?
We serve all industries but have deep expertise in healthcare, real estate, restaurants/hospitality, construction, professional services (legal, accounting), marine businesses, and retail. Our strategies adapt to your specific industry dynamics.
Do you offer ongoing support or just project-based work?
Both. Some clients engage us for specific projects like website builds or strategy development. Most clients benefit from ongoing partnerships that include continuous optimization, regular reporting, and strategic guidance as their business evolves.
What makes On10 Solutions different from other agencies?
Three things: experience (20+ years building businesses), results focus (we track ROI on everything), and partnership approach (we're invested in your success, not just billing hours). We also offer integrated services so you get cohesive strategy, not siloed tactics.
Tampa Bay & Florida Business
What makes marketing different for Tampa Bay businesses?
Tampa Bay has unique characteristics: seasonal tourism, diverse demographics, strong healthcare/finance sectors, and intense local competition. Effective marketing here requires understanding snowbird patterns, local search behavior, and community connections. We've served 500+ Tampa Bay businesses since 2016.
How competitive is digital marketing in Tampa?
Tampa is highly competitive, ranking among the top 20 most competitive markets in Florida for digital advertising. Industries like legal, healthcare, home services, and real estate face particularly high costs-per-click. This makes organic SEO and conversion optimization even more valuable.
Do I need different marketing strategies for different Florida cities?
Yes. Tampa, St. Petersburg, Clearwater, Sarasota, and Naples each have distinct demographics and customer behaviors. For example, Naples skews older and wealthier, while Tampa has more young professionals. We create location-specific strategies for businesses serving multiple Florida markets.
What local directories matter most for Tampa businesses?
Beyond Google Business Profile, focus on Yelp, Facebook, Apple Maps, Bing Places, Tampa Bay Business Journal listings, local Chamber directories, and industry-specific platforms. Consistent NAP (name, address, phone) across all directories is critical for local SEO.
How do I market to both locals and tourists in Tampa Bay?
Create separate strategies: local SEO and community marketing for residents, plus tourism-focused content and seasonal campaigns for visitors. Google Ads can target by location and search intent. Many Tampa businesses see 30-40% revenue from seasonal visitors.
Solving Business Problems
Why is my website not showing up on Google?
Common causes: site not indexed (check Google Search Console), poor SEO fundamentals, thin content, technical issues (slow speed, no mobile optimization), or strong competition. A technical SEO audit identifies specific issues. New sites typically need 3-6 months of SEO work to rank.
Why am I getting website traffic but no leads or sales?
Traffic without conversions indicates either wrong traffic (people not ready to buy) or conversion problems (confusing website, weak calls-to-action, poor trust signals). Analyze where traffic comes from, what pages they visit, and where they drop off. Often a few targeted improvements dramatically increase conversions.
My competitors are outranking me—how do I catch up?
Analyze what competitors do well: content quality, backlink profiles, technical SEO, and user experience. Often they've simply invested longer or more consistently. Develop a focused strategy to match and exceed their efforts in key areas. Patience and consistency beat sporadic big pushes.
How do I get more Google reviews for my business?
Ask at the point of maximum satisfaction—right after a positive interaction. Make it easy with direct review links via email or text. Respond to all reviews (positive and negative). Never buy fake reviews. Most businesses see 2-3x review growth with a systematic approach.
Why aren't my social media posts getting engagement?
Low engagement usually means wrong content, wrong timing, or inconsistent posting. Focus on content that entertains, educates, or solves problems—not just promotions. Use platform-specific formats (Reels, Stories) and post when your audience is active. Engagement begets engagement in algorithmic feeds.
How do I reduce my cost per lead from paid advertising?
Improve targeting (narrow audiences), enhance ad creative (better headlines, images), optimize landing pages (faster, clearer), and test continuously. Often the landing page is the bottleneck—great ads driving to poor pages waste money. Aim for 3-5% click-through rates and 10-20% landing page conversion.
Comparisons & Decisions
SEO vs. paid advertising—which is better for my business?
Both serve different purposes. Paid ads deliver immediate leads but stop when you stop paying. SEO takes 3-6 months but builds lasting visibility. Most businesses benefit from both: paid ads for quick wins and SEO for sustainable growth. Budget and timeline determine the right mix.
Should I focus on Google or social media marketing?
Depends on your business. Google captures intent (people actively searching for solutions)—great for services and local businesses. Social media builds awareness and relationships—better for lifestyle brands and visual products. B2B typically sees better ROI from Google; B2C often benefits from social.
What's better: WordPress or custom website development?
WordPress offers faster deployment, lower cost, and easy updates—ideal for most small businesses. Custom development provides complete control and scalability—worth it for complex functionality or enterprise needs. 90% of small businesses are well-served by well-built WordPress sites.
Local SEO vs. national SEO—what's the difference?
Local SEO focuses on Google Maps rankings, "near me" searches, and geographic keywords. National SEO targets broader terms without location modifiers. Local SEO typically delivers faster results and higher conversion rates for businesses serving specific areas. National SEO requires more content and authority.
Is email marketing still effective in 2025?
Email remains one of the highest-ROI channels, averaging $36-42 return per dollar spent. Unlike social media, you own your email list—algorithm changes can't take it away. Key is providing value, not just promotions. Abandoned cart emails, newsletters, and nurture sequences drive significant revenue.
ChatGPT vs. traditional search—how should I optimize for both?
AI search favors clear, direct answers to specific questions, structured data, and authoritative content. Traditional SEO principles still apply, but add FAQ content, conversational keywords, and comprehensive topic coverage. Sites ranking well on Google typically also appear in AI answers.
Industry Questions
What marketing works best for restaurants in Tampa?
For restaurants: Google Business Profile optimization, local SEO, social media (especially Instagram/TikTok), review management, and email marketing for repeat visits. Food photography quality matters enormously. Most restaurants see best ROI from a 5-mile radius digital strategy plus event marketing.
How do medical practices market while staying HIPAA compliant?
Focus on educational content, physician expertise, and service descriptions—not patient cases. Never use patient testimonials without explicit written consent. Ensure all marketing platforms and email services are HIPAA-compliant. We specialize in compliant healthcare marketing strategies.
What digital marketing strategies work for contractors and home services?
Local SEO dominates for contractors—most searches are "plumber near me" or "Tampa roofer." Google Local Service Ads (pay-per-lead) work well. Strong review profiles are essential. Content showing completed projects builds trust. Average customer value justifies $50-150 cost-per-lead.
How should real estate agents market themselves in a competitive market?
Personal branding differentiates agents. Focus on local expertise (neighborhood guides, market reports), video content (property tours, market updates), and nurturing past clients for referrals. Zillow and Realtor.com advertising can supplement, but owned marketing assets build long-term success.
What's different about marketing professional services (lawyers, accountants)?
Trust and expertise matter most. Content marketing (educational blogs, guides) establishes authority. Google Ads capture high-intent searches but are competitive. Strong website design conveys professionalism. Client testimonials and case results (where allowed) drive conversions.
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